In 2004, we launched the company [in Georgia].
Since then, EnviroLog has grown to become the largest recycler of waxed corrugated cardboard boxes — also known as WOCC — in North America and the third-largest producer of manufactured firelogs in the nation. The company’s 110,000-square-foot headquarters in Fitzgerald, Georgia, has primarily served retail partners on the East Coast. A new 76,156-square-foot facility in Glendale, Arizona, which began manufacturing firelogs in late October, will serve retail partners on the West Coast.
McRoy says EnviroLog chose Glendale for its new facility for several reasons. “One was freight,” he explains. “There are only a few choices on the West Coast for freight, so it was a driving factor. Most of our retail partners have distribution in Southern California, so we have to have easy access. We also use a drying process, so we wanted to be further north. We did some competitive analysis and found out the west side of Arizona was an extremely attractive freight area, had plenty of workforce, and there were a handful of facilities available at the time we committed to going forward.”
EnviroLog’s business model is a circular one. The company takes in waxed corrugated cardboard boxes from recyclers, retail partners, and produce processors, ensuring the boxes — which aren’t otherwise recyclable — don’t end up in landfills. The boxes go through a proprietary process to become manufactured firelogs. The firelogs are then distributed back to the retail partners — including Walmart, Home Depot, Lowes, and Whole Foods in the U.S. and Canada — who sell them to consumers. To date, EnviroLog has worked with more than 100 partners throughout North America.